Facebook & Instagram Ads in Cyprus
Put your business in front of
your perfect customers.
Most of your customers in Cyprus scroll Facebook and Instagram every day. The right ad, in front of the right person, turns that scroll into a booked call.
Attracting clients without
spending a fortune.
Smart
targeting
Your ad does the targeting
Meta reads your ad and shows it to the people it fits. So we write ads that speak to your exact buyer, and Meta finds them for you.
Full
control
You set the budget
You decide exactly how much you spend, daily, weekly, or monthly. No surprise bills. No minimum commitments. And you can track results from day one.
€2 for
every €1
The goal is a return
Every campaign we run has one target: every euro you put in should return at least two. We test and optimise until we get there.
Value calculator
What a well-run Meta campaign is worth to you.
For every €1 you spend on ads, you get back approximately €12.8.
Conservative assumptions: average Meta cost per click in local service markets is €0.80–€1.20 (we use €1.00); click-to-lead conversion rate of 8% (industry average for local services is 6–12%). These figures vary by industry and market. Management fee not included in the ratio calculation.
How it works
Seven steps from zero
to a never-ending sales machine
01
We assess your current position. Ad account history, existing audiences, what competitors are running. We look at everything before we touch anything.
Example
Account audit
In review
Ad account age 8 months
Pixel installed No
Previous spend €340 boosted
Saved audiences None
Competitor ads found 4
Example
Service agreement
Signed
Service Meta Ads Management
Monthly ad budget Discussed on call
Management fee €499
Start date 01 Sep 2026
Minimum term 3 months
02
We sign a clear agreement. Scope, budget, what we deliver each month, and what we don't.
03
We build one simple campaign. One campaign, one broad ad set, your service area only, so Meta gets enough data to learn fast.
Example
Campaign setup
Building
Location Nicosia + 20 km
Audience Broad
Placements Advantage+
Ad sets 1
Example
Ad creative - v1
In review
Headline A Dads over 40: stop training like you're 25.
Headline B Still searching for a personal trainer?
Primary text 2 variants
Visual format Single image + carousel
CTA Book now
04
We write the ads and build the creative. Copy and visual direction designed to stop the scroll. Tested in multiple variants from day one.
05
We install the Meta Pixel and Conversions API. We add a qualifying question, so Meta only counts the leads worth having and finds more people like them.
Example
Pixel & Tracking
Live
Pixel Installed Yes
Conversions API Connected
PageView event Firing
Qualified lead event Firing
Purchase event Optional
Test events passed 3/3
Example
Campaign - Week 2
Impressions 14,220
Clicks 341
CTR 2.4%
Leads 9
Cost per lead €6.70
06
We launch and let it learn. We judge results on 7 days of data, never on one bad day, and don’t touch a working ad set.
07
We optimise and scale what works.
We keep the winning ads running, refresh tired ones, test new angles in small batches, and raise budget in small steps while cost per lead holds. You get a monthly report showing exactly what your budget produced.
Example
Monthly report - August
Ad spend €600
Impressions 68,400
Leads generated 47 +18 vs Jul
Cost per lead €12.77
Est. revenue generated €3,200
Why boosting posts is throwing money away
WHAT MOST BUSINESSES DO
They boost posts and wonder why it doesn't work.
Boosting a post gives you more exposure, but that's about it. You can't target a specific audience based on what action you want them to take. You can’t optimise for sales the way a proper campaign can, and it’s hard to see which post actually brought you a paying customer. You can't properly control who sees it or optimise for results. It's the most expensive way to get the least out of Meta, and it's what the platform wants you to do.
WHAT WE DO INSTEAD
Proper campaigns through Meta Ads Manager.
We build full campaigns inside Meta Ads Manager, with precise audience targeting, custom ad creative, A/B testing, and conversion tracking. This is what separates businesses that get results from those that don't.
Compare
Meta Ads vs the real alternatives
Dimension
Meta Ads
Google Ads
Boosted posts (DIY)
Audience targeting
Broad reach; the ad’s message finds the right buyer
Keyword intent only
Basic: age, location, interest only
Time to first results
1-2 weeks (learning phase)
24-48 hours
Immediate, but low quality
Conversion tracking
Full Pixel setup, event tracking per ad
Full - Google Tag
None
Ad formats available
Image, video, carousel, lead form, stories, reels
Search, display, shopping
Post types only. No lead forms
Works for cold audiences
Yes, interruption-based, broad reach
Only if searching
Poorly
Cost model
CPM / CPC: You set the daily budget
CPC can get expensive in competitive markets
Daily budget: Low ceiling on results
What you receive
Monthly report, lead data, creative performance breakdown
Campaign dashboard, spend report
Reach and engagement. Not leads
Best for
Building demand, targeting a defined customer type
Capturing existing demand
Brand awareness at very low scale
FAQs
Frequently asked questions
How is Meta Ads different from just boosting a post?
Boosted posts give you basic reach with almost no control over who sees the ad or what action they take. You can't run lead generation campaigns, you can't target custom audiences, and you can't run the same ad across Facebook and Instagram simultaneously. Boosting is the most expensive way to get the least out of Meta.
What's the minimum ad budget?
We recommend a minimum of €400/month in ad spend. Below that, the algorithm doesn't gather enough data to exit the learning phase properly, and results are unreliable. The management fee is seperate.
Will you need access to my Facebook account?
We need admin access to your Facebook Business Manager and ad account. Not your personal Facebook profile. Access is granted through Meta's Business Manager system, which lets you assign roles without sharing passwords. You can revoke access at any time.
How much do I need to spend?
There's no fixed answer. It depends on your market, your goals, and what you're trying to achieve. What we can tell you is that spending too little is one of the most common reasons campaigns underperform. We'll give you an honest budget recommendation on the strategy call based on your specific situation.
How long before I see results?
Meta's algorithm goes through a learning phase when a new campaign launches, typically 1 to 2 weeks. During this period performance is inconsistent while the algorithm finds the right audience. After the learning phase, results stabilise and we begin optimising. Most clients see their first consistent leads from week 3 onwards.
What types of businesses do you work with?
We work with local service businesses across Cyprus and the UK. Anyone whose customers are on Facebook or Instagram, which is most people. If you're trying to reach a specific type of person in a specific location, Meta Ads is one of the most powerful ways to do it.
Can I run Meta Ads and Google Ads at the same time?
Yes, and for most local businesses it's a strong combination. Google Ads captures people already searching for your service. Meta Ads reaches people who match your customer profile but haven't searched yet. Together they cover the full funnel.
What's included in full management?
Everything. Audience research, ad creative, campaign setup across Facebook and Instagram, conversion tracking, ongoing testing and optimisation, and monthly reporting. You hand it over, we run it.
Let's find out what
Meta can do for you.
Book a free strategy call and we'll show you exactly who we'd target, what we'd say, and what results are realistic for your business.