Put your business in front of
your perfect customers.
Billions of people use Facebook and Instagram every day, including your perfect customer. Meta Ads lets you reach them with precision that no other advertising channel can match.
Attracting clients without
spending a fortune.
Laser
targeting
Reach the right people
Traditional advertising reaches everybody, which means wasting most of your budget on people who will never buy. Meta lets you target exactly who you want.
Full
control
You set the budget
You decide exactly how much you spend, daily, weekly, or monthly. No surprise bills. No minimum commitments. And you can track results from day one.
€2 for
every €1
The goal is a return
Every campaign we run has one target: every euro you put in should return at least two. We test and optimise until we get there.
Value calculator
What a well-run Meta campaign is worth to you.
For every €1 you spend on ads, you get back approximately €12.8.
Conservative assumptions: average Meta cost per click in local service markets is €0.80–€1.20 (we use €1.00); click-to-lead conversion rate of 8% (industry average for local services is 6–12%). These figures vary by industry and market. Management fee not included in the ratio calculation.
How it works
Seven steps from zero
to a never-ending sales machine
01
We assess your current position. Ad account history, existing audiences, what competitors are running. We look at everything before we touch anything.
Account audit
In review
Ad account age 8 months
Pixel installed No
Previous spend €340 boosted
Saved audiences None
Competitor ads found 4
Service agreement
Signed
Service Meta Ads Management
Monthly ad budget Discussed on call
Management fee €499
Start date 01 Sep 2026
Minimum term 3 months
02
We sign a clear agreement. Scope, budget, what we deliver each month, and what we don't.
03
We build your audience. Age, location, interests, behaviours, and custom audiences from your existing customer list, so the ad reaches the right person, not everyone.
Audience builder
Building
Location Nicosia
Age range 28-55
Custom audience Uploaded
Lookalike (1%) Created
Estimated reach 18,000 — 52,000
Ad creative - v1
In review
Headline A Get your dream body in only 90 days!
Headline B Still searching for a personal trainer?
Primary text 2 variants
Visual format Single image + carousel
CTA Book now
04
We write the ads and build the creative. Copy and visual direction designed to stop the scroll. Tested in multiple variants from day one.
05
We install the Meta Pixel and set up conversion tracking. Without this, you're blind. Every lead, call, and form fill gets tracked back to the exact ad that caused it.
Pixel & Tracking
Live
Pixel Installed Yes
PageView event Firing
Lead event Firing
Purchase event Optional
Test events passed 3/3
Campaign - Week 2
Impressions 14,220
Clicks 341
CTR 2.4%
Leads 9
Cost per lead €6.70
06
We launch and manage the learning phase. Meta's algorithm takes 1 to 2 weeks to find its stride. We watch it daily and make sure it's set up to get there cleanly.
07
We optimise, cut what isn't working, and scale what is.
Once the data comes in, we shift budget toward the winning audience and creative. The goal on every campaign is the same: every euro you put in should return at least two. You get a monthly report showing exactly what your budget produced.
Monthly report - August
Ad spend €600
Impressions 68,400
Leads generated 47 +18 vs Jul
Cost per lead €12.77
Est. revenue generated €3,200
Why boosting posts is throwing money away
WHAT MOST BUSINESSES DO
They boost posts and wonder why it doesn't work.
Boosting a post gives you more exposure, but that's about it. You can't target a specific audience based on what action you want them to take. You can't run the same ad across both Facebook and Instagram. You can't properly control who sees it or optimise for results. It's the most expensive way to get the least out of Meta, and it's what the platform wants you to do.
WHAT WE DO INSTEAD
Proper campaigns through Meta Ads Manager.
We build full campaigns inside Meta Ads Manager, with precise audience targeting, custom ad creative, A/B testing, and conversion tracking. This is what separates businesses that get results from those that don't.
Compare
Meta Ads vs the real alternatives
Dimension
Meta Ads
Google Ads
Boosted posts (DIY)
Audience targeting
Demographic, interest, behaviour, lookalike, custom
Keyword intent only
Basic: age, location, interest only
Time to first results
1-2 weeks (learning phase)
24-48 hours
Immediate, but low quality
Conversion tracking
Full Pixel setup, event tracking per ad
Full - Google Tag
None
Ad formats available
Image, video, carousel, lead form, stories, reels
Search, display, shopping
Post types only. No lead forms
Works for cold audiences
Yes, interruption-based, broad reach
Only if searching
Poorly
Cost model
CPM / CPC: You set the daily budget
CPC can get expensive in competitive markets
Daily budget: Low ceiling on results
What you receive
Monthly report, lead data, creative performance breakdown
Campaign dashboard, spend report
Reach and engagement. Not leads
Best for
Building demand, targeting a defined customer type
Capturing existing demand
Brand awareness at very low scale
FAQs
Frequently asked questions
How is Meta Ads different from just boosting a post?
What's the minimum ad budget?
Will you need access to my Facebook account?
How much do I need to spend?
How long before I see results?
What types of businesses do you work with?
Can I run Meta Ads and Google Ads at the same time?
What's included in full management?
Let's find out what
Meta can do for you.
Book a free strategy call and we'll show you exactly who we'd target, what we'd say, and what results are realistic for your business.