Reach people who are
ready to buy RIGHT NOW.
Every day, hundreds of people in your area search for exactly what you offer. Google Ads puts your business in front of them at the exact moment they're looking, before they find a competitor, and you only pay when they click.
The only channel built around
purchase intent
Active
buyers
They're already searching
Unlike social media ads that interrupt people, Google Ads appear when someone is actively searching for your service. The intent is already there.
Top
position
First thing they see
Your ad appears above every other result on the page. You control who sees it, when they see it, and exactly how much you spend.
Pay per
click
Only pay for real interest
You're not paying for impressions or reach. You only pay when someone clicks, someone who searched for your service and chose to find out more.
Value calculator
What a well-run Google Ads campaign is worth to you.
For every €1 you spend on ads, you get back approximately €7.1.
Conservative assumptions: average Google Ads CPC for local service markets €1.80 (local services range €0.80–€4.00 depending on competition); click-to-lead conversion rate of 8% (well-optimised landing pages average 6–12%). These figures vary by industry, location, and keyword. Management fee not included in the ratio calculation.
How it works
Seven steps from zero
to a never-ending sales machine
01
We assess your market before we spend a cent. Keyword volumes, competitor ads, cost per click estimates. You see the opportunity and the cost before you commit.
Market Research
Pre-launch
"dentist Nicosia" 320 / mo - €2.40 CPC
"dentist near me" 880 / mo - €1.90 CPC
"emergency dentist" 140 / mo - €3.10 CPC
Competitors running ads 3
Est. budget needed €400 — €700
Service agreement
Signed
Service Google Ads Management
Monthly ad budget €500 (client)
Management fee €300 / mo
Start date 01 Sep 2026
Minimum term 3 months
02
We sign a clear agreement. Scope, budget, what we deliver each month, and what we don't.
03
We build the campaign structure. Keyword groups, match types, negative keywords, and bidding strategy, set up to drive real enquiries.
Campaign structure
Building
Campaign type Search
Ad groups 4
Keywords added 38
Negative keywords 22
Bidding strategy Maximize conversions
Ad copy - Group 1
In review
Headline A Nicosia's Trusted Dentist
Headline B Book Your Appointment Today
Description 2 variants
Sitelink extensions 4 added
Call extension Added
04
We write the ads. Headlines, descriptions, and extensions, tested in multiple variants from day one so we know quickly what gets clicks.
05
We set up conversion tracking. Every call, form fill, and booking traced back to the exact keyword and ad that caused it, so we know what's working.
Conversion tracking
Live
Google Tag installed Yes
Call tracking Firing
Form submit event Firing
Thank you page event Firing
Test conversions passed 3/3
Campaign - Week 3
Learning
Impressions 4,820
Clicks 187
CTR 3.9%
Conversions 11
Cost per lead €14.20
06
We launch and monitor the learning phase. Google's algorithm needs 2 to 4 weeks to find the right audience. We watch it daily and make adjustments without resetting the clock.
07
We optimise, cut waste, and scale what works.
Once the data is in, we pause underperforming keywords, shift budget toward what converts, and refine the landing page if click-to-lead rates are low. You get a monthly report showing spend, clicks, conversions, and cost per lead.
Monthly report - August
Ad spend €800
Clicks 892
Conversions 54 +18 vs Jul
Cost per conversion €9.26
Est. revenue generated €4,100
FAQs
Frequently asked questions
How much do I need to spend on ads?
How quickly will I see results?
What types of busiensses do you work with?
What's included in full management?
How do I get started?
Your next customer is
searching right now.
Book a free call and we'll show you exactly how many people in your area are searching for what you offer, and what it would take to put you in front of them.