A LITTLE MISTAKE THAT COSTS LOCAL BUSINESS THOUSANDS A YEAR

If your business sells more than one service this article is for you.

One of the biggest mistakes I see local businesses make is this:

They try to sell everything at once.

Teeth whitening, dental implants, veneers, all squeezed into one ad.

I get it. You want people to know everything you offer. But when you cram it all into a single message, here’s what really happens…

Nobody feels like the ad is for them.

People scroll past. Not because they don’t need you but because your ad isn’t speaking to their specific problem.

If you try to speak to everyone, you speak to no one.

Here’s a better approach, a framework that works in every industry:

Problem - Agitate - Solve

Let’s say we’re selling hair transplants.

PROBLEM:
“Losing your hair?”

AGITATE:
“Balding sucks. You look older, feel worse, and lose confidence. Your shiny head burns in the sun, and your mates won’t shut up about it.”

SOLVE:
“It doesn’t have to be like this.
We take hair from the back of your head and move it to the front.
It’s your real hair so it looks 100% natural.

Click the button below to schedule an appointment".

Now that ad works because it speaks directly to one person with one problem.

But imagine trying to add a beard growth kit into the same ad...

Total chaos.

People would get confused. And confused people don’t buy.
They scroll. They bounce. They do nothing.

Even worse?

You wouldn’t even know what’s working.

Was it the transplant part that brought in the sale?
Or the beard growth bit?

You can’t track results.
You can’t optimize.
And you definitely can’t scale.

The fix is simple:
One ad. One offer. One clear message.

It works better. It’s easier to measure. And it makes your business money.

If you want us to build high-converting ads for each of your services, click here to book a quick call.

Let’s do this properly.